Chanel's visual language is a century-long argument that luxury needs no color. Since 1909, the house has spoken in pure black on pure white, punctuated only by the warm glow of pearl-cream — a palette as austere and intentional as a Couture-show invitation slipped under a hotel door.

Every element serves restraint: geometric sans-serif capitals with aristocratic letter-spacing, rectangular forms that refuse the softness of rounded corners, and vast editorial whitespace that lets black-and-white photography carry all emotional weight.