About BYREDO
BYREDO's whole identity fits on one object: a white paper label squared onto clear rectangular glass, under a black cylindrical cap, shot on a white sweep. Nothing else in the frame is dark except the cap and the type.
This system keeps that discipline. Pure black on pure white, a grey ramp lifted straight from the brand's compiled CSS, zero radius, and a Franklin-era gothic set in wide capitals. One object per screen, notes as plain ruled text, and no colour unless something has actually gone wrong.
- Origin
- Stockholm, Sweden
- Era
- 2006 founded; label identity 2006, current site ~2020s
- Key figures
- Ben Gorham · Moses Voigt · Jérôme Epinette
- Movements
- Scandinavian minimalism · 1900s gothic revival typography · Niche perfumery
BYREDO design spec
Colors
Typography
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