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BYREDO — Cover

About BYREDO

BYREDO's whole identity fits on one object: a white paper label squared onto clear rectangular glass, under a black cylindrical cap, shot on a white sweep. Nothing else in the frame is dark except the cap and the type.

This system keeps that discipline. Pure black on pure white, a grey ramp lifted straight from the brand's compiled CSS, zero radius, and a Franklin-era gothic set in wide capitals. One object per screen, notes as plain ruled text, and no colour unless something has actually gone wrong.

Learn more about the BYREDO style

Origin
Stockholm, Sweden
Era
2006 founded; label identity 2006, current site ~2020s
Key figures
Ben Gorham · Moses Voigt · Jérôme Epinette
Movements
Scandinavian minimalism · 1900s gothic revival typography · Niche perfumery

BYREDO design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Libre FranklinHeadings
ArchivoMono
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