About Zerodha Kite
Kite is the web trading terminal Zerodha shipped from Bangalore in 2015, and it refuses almost every cliché of the trading screen. A neutral grey chrome, white cards, small Open Sans, hairline rows — and colour spent on one decision only: blue for BUY, orange for SELL.
The system is built for the person watching forty instruments tick at once. Rows are 28–32px, digits sit in monospace so they never jitter, and figures are grouped in lakhs and crores because that is how the market actually reads them.
- Origin
- Bangalore, Karnataka, India
- Era
- 2010 Zerodha founded; Kite web terminal 2015; current visual ~2015–2024
- Key figures
- Nithin Kamath · Nikhil Kamath · Kailash Nadh
- Movements
- Indian discount broking · API-first brokerage platforms · Utilitarian interface design
Zerodha Kite design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
Open SansHeadings
ui-monospaceMono
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