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Squid Game (2021) — Cover

About Squid Game (2021)

Squid Game turns the palette of childhood into an instrument of dread. Fuchsia guard suits, teal tracksuits, and candy-pastel Escher stairways stay relentlessly cheerful while the layout underneath turns menacing — playground colors, panopticon logic. The three masked-guard glyphs — circle, triangle, square — become a whole iconographic grammar.

Everything is flat, graphic, oversized, and a little too clean. Numbers stencil across chests, surfaces hold poster-paint blocks with zero bevels, and a single tilted plane interrupts hard right-angle grids. The tension is the point: smile for the guards, the exit is only a shape away.

Learn more about the Squid Game (2021) style

Origin
Seoul, South Korea (Netflix global release)
Era
2021 (Season 1, September 2021; Seasons 2–3, 2024–2025)
Key figures
Hwang Dong-hyuk · Chae Kyoung-sun · Jung Jae-il · Lee Jung-jae
Movements
Korean New Wave TV · graphic minimalism · dystopian pop design

Squid Game (2021) design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Space GroteskHeadings
IBM Plex SansBody
Space MonoMono
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