Sprite's visual identity is a citrus explosion — saturated green and lemon-yellow bursts that hit like a cold can on a summer court. Born from Coca-Cola's Atlanta headquarters in 1961, the brand found its cultural voice in the 1994 "Obey Your Thirst" campaign, aligning with hip-hop authenticity and NBA star power.
The design language is kinetic and unapologetic: diagonal slashes, ALL-CAPS condensed type, and flat saturated color fields that reject subtlety in favor of pure refreshment energy. Every element tilts forward at 15°, echoing the iconic green-bottle slash.
雪碧的视觉语言是一场柠檬酸橙的爆发——饱和的绿色与柠檬黄如同炎夏球场上一罐冰镇汽水般直击感官。1961年诞生于可口可乐亚特兰大总部,品牌在1994年"服从你的渴望"广告战役中找到了文化之声,与嘻哈文化的真实态度和NBA球星力量深度绑定。
设计语言充满动感且毫不妥协:对角线斜切、全大写紧缩字体、拒绝含蓄的纯饱和色块,每一个元素都以15°前倾,呼应标志性绿瓶斜杠的运动能量。
Learn more about the Sprite — Obey Your Thirst style深入了解 Sprite — Obey Your Thirst 风格