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Rappi Delivery — Cover

About Rappi Delivery

Rappi is the Colombian on-demand super-app whose identity is a hot red-orange brand wash — the saturated coral-orange field of app splash screens, store-front gradients, and the bouncy "Rappitendero" mascot. The look is energetic and playful: a warm red-orange canvas, crisp white card UI, malachite-green and salmon accents, and rounded geometric sans type that matches the cheerful wordmark.

It feels like opening an app to order food, groceries, or cash in fifteen minutes — loud, friendly, mobile-first, and unmistakably Latin American.

Learn more about the Rappi Delivery style

Origin
Colombia (Bogotá HQ); pan–Latin American super-app
Era
2015 founded; current visual ~2017–2024 (Latin American delivery super-app boom)
Key figures
Simón Borrero · Sebastián Mejía · Felipe Villamarín
Movements
Latin American super-apps · On-demand delivery · Playful mascot branding · Mobile-first consumer convenience

Rappi Delivery design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

PoppinsHeadings
NunitoBody
Baloo 2Mono
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