About Rappi Delivery
Rappi is the Colombian on-demand super-app whose identity is a hot red-orange brand wash — the saturated coral-orange field of app splash screens, store-front gradients, and the bouncy "Rappitendero" mascot. The look is energetic and playful: a warm red-orange canvas, crisp white card UI, malachite-green and salmon accents, and rounded geometric sans type that matches the cheerful wordmark.
It feels like opening an app to order food, groceries, or cash in fifteen minutes — loud, friendly, mobile-first, and unmistakably Latin American.
- Origin
- Colombia (Bogotá HQ); pan–Latin American super-app
- Era
- 2015 founded; current visual ~2017–2024 (Latin American delivery super-app boom)
- Key figures
- Simón Borrero · Sebastián Mejía · Felipe Villamarín
- Movements
- Latin American super-apps · On-demand delivery · Playful mascot branding · Mobile-first consumer convenience
Rappi Delivery design spec
Colors
Typography
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