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Coca-Cola Classic — Cover

About Coca-Cola Classic

Coca-Cola is arguably the most recognized brand in human history. Frank Mason Robinson's 1887 Spencerian script, the 1915 contour bottle, Haddon Sundblom's cherubic Santa, and a century of "happiness" advertising have welded a single red — #F40009 — to the very idea of American consumer culture.

The design language is warm, celebratory, and unapologetically red. Every surface bleeds red; the script logo is never modernized; rounded geometry, ribbon-wave dividers, and a permanent smile do the emotional work. The visual says "open happiness" in a way that transcends language.

Learn more about the Coca-Cola Classic style

Origin
Atlanta, Georgia, USA (global)
Era
1886 invented; Spencerian script logo 1887; contour bottle 1915; current identity refined 1969 (Lippincott & Margulies), maintained through 2024
Key figures
Frank Mason Robinson · Raymond Loewy · Haddon Sundblom
Movements
American consumer branding · mid-century advertising · global brand standardization

Coca-Cola Classic design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

PoppinsHeadings
NunitoBody
JetBrains MonoMono
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