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Philippines Jollibee Bee Mascot

ProMax

Jollibee is the Filipino fast-food chain that outsold McDonald's on its home turf — a smiling red bee mascot, chicken-joy red surfaces, and happy-yellow accents that feel like a Sunday merienda with extended family. The design system captures that warmth: chunky rounded shapes, glossy food photography, fat pill buttons, and a palette that never whispers when it can shout joy.

快乐蜂是菲律宾本土快餐连锁品牌,在自家市场击败了麦当劳——一只微笑的红色蜜蜂吉祥物、炸鸡红色的店面、快乐黄色的点缀,让人想起马尼拉奎松城周日下午四点的家庭聚餐。这套设计系统捕捉了那份温暖:圆润厚实的形状、光泽诱人的食物摄影、胖嘟嘟的药丸按钮,以及一个从不低声细语、只会大声欢呼的配色方案。

Learn more about the Philippines Jollibee Bee Mascot style →深入了解 Philippines Jollibee Bee Mascot 风格 →

  • Origin来源Philippines (Manila HQ); international stores in US, Middle East, UK, Singapore, Vietnam菲律宾(马尼拉总部);美国、中东、英国、新加坡、越南设有门店
  • Period年代1978 founding; mascot established 1980; global expansion 1998–present
  • Designer代表人物Tony Tan Caktiong · Ernesto Tanmantiong · Creative Heads mascot designers
  • Movements所属运动Filipino fast-food sovereignty · OFW comfort branding · mascot-driven QSR design

Web examples网页示例

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Slide examples幻灯片示例

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