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Neapolitan Pizza — Cover

About Neapolitan Pizza

In 1889 Raffaele Esposito of Pizzeria Brandi baked a pie for Queen Margherita: San Marzano red, fior di latte white, basil green — the Italian flag, edible. This system lives in that moment. The page is the dark mouth of a wood-fired oven; the type is a trattoria sign painter's mix of Didone display and looping hand-script. Everything is warm, blistered, leoparded, and made by hand. Tomato red and basil green stay vivid against the char; marble white arrives only as the cool counter slab beneath the dough. Nothing here is corporate, cool, or minimal — it is a maximal, hand-chalked, unmistakably Neapolitan table.

Learn more about the Neapolitan Pizza style

Origin
Naples, Italy
Era
1889 (Margherita created); Neapolitan tradition ongoing
Key figures
Raffaele Esposito · Queen Margherita of Savoy · Pizzeria Brandi
Movements
Neapolitan culinary tradition · Italian tricolore symbolism

Neapolitan Pizza design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Playfair DisplayHeadings
Libre FranklinBody
IBM Plex MonoMono
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