Mod culture condensed working-class aspiration into a visual code: the RAF target roundel painted on parka backs, Vespa mirrors polished to chrome perfection, Italian suits pressed razor-sharp. This design system captures that 1964 peak — concentric red-white-blue circles, all-caps sans-serif headlines, and a palette that refuses any softness.

Every element obeys the Mod imperative: precision over expression, geometry over decoration, clarity over clutter. The roundel is both logo and philosophy — hard-edged circles on royal blue ground, as clean as a freshly waxed scooter fender.