About Miffy (Dick Bruna, 1955)
Miffy is the design language Dick Bruna invented in 1955 when he drew a small rabbit called Nijntje: the most radically reduced children's illustration system ever made. A handful of flat primary blocks, one thick hand-painted outline, and an ocean of pure white. Bruna drew each shape a hundred times until only the simplest true version survived, then painted it flat and gave it room. The line does all the work; color just fills the fields behind it. One bold shape, one line, enormous white silence.
- Origin
- Utrecht, Netherlands
- Era
- 1955 onward; mature flat-color house style locked in by the early 1960s
- Key figures
- Dick Bruna · Henri Matisse · Fernand Léger · Gerrit Rietveld
- Movements
- Post-war Dutch graphic design · Late De Stijl reduction · Children's picture-book modernism · Flat-color illustration
Miffy (Dick Bruna, 1955) design spec
Colors
Typography
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