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Miffy (Dick Bruna, 1955) — Cover

About Miffy (Dick Bruna, 1955)

Miffy is the design language Dick Bruna invented in 1955 when he drew a small rabbit called Nijntje: the most radically reduced children's illustration system ever made. A handful of flat primary blocks, one thick hand-painted outline, and an ocean of pure white. Bruna drew each shape a hundred times until only the simplest true version survived, then painted it flat and gave it room. The line does all the work; color just fills the fields behind it. One bold shape, one line, enormous white silence.

Learn more about the Miffy (Dick Bruna, 1955) style

Origin
Utrecht, Netherlands
Era
1955 onward; mature flat-color house style locked in by the early 1960s
Key figures
Dick Bruna · Henri Matisse · Fernand Léger · Gerrit Rietveld
Movements
Post-war Dutch graphic design · Late De Stijl reduction · Children's picture-book modernism · Flat-color illustration

Miffy (Dick Bruna, 1955) design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

FredokaHeadings
Nunito SansBody
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