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Miami Art Deco Pastel — Cover

About Miami Art Deco Pastel

Miami's South Beach was built in pale Streamline Moderne in the 1930s, then faded for decades until colorist Leonard Horowitz and Barbara Baer Capitman's Miami Design Preservation League repainted it in the late 1970s. Their "Deco Dazzle" scheme kept bodies pale and picked out eyebrows, trim and reliefs in tropical pastels.

This is that recoloring as a design language: soft mint-stucco grounds, aqua and flamingo trim, peach and pale-yellow accents, neon-tube glow. Optimistic, airy and oceanfront — never noir, never gilded.

Learn more about the Miami Art Deco Pastel style

Origin
South Beach, Miami, North America
Era
1930s architecture, recolored late 1970s–1980s
Key figures
Leonard Horowitz · Barbara Baer Capitman
Movements
Streamline Moderne · Tropical Art Deco

Miami Art Deco Pastel design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Poiret OneHeadings
RalewayBody
Space MonoMono
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