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Populuxe Atomic Age — Cover

About Populuxe Atomic Age

Populuxe is the popular, commercial, exuberant sibling of Mid-Century Modern — the aesthetic of finned Bel Airs, googie diners, and Formica kitchens where the future had just arrived and it wore chrome. Mint-green and turquoise panels, coral and atomic-yellow accents, kidney-bean curves and 8-spoke starbursts, chunky Cooper Black shouting next to a Brush Script diner sign.

Every surface is colored, every corner is curved, every headline is optimistic. It is suburbia at its most confident: push-button futurism served with a cherry-topped milkshake.

Learn more about the Populuxe Atomic Age style

Origin
North America — Detroit, Los Angeles, Levittown suburbs
Era
1954–1964 American consumer culture (post-WWII boom); retro-named by Thomas Hine in 1986
Key figures
Raymond Loewy · Eero Saarinen · John Lautner · George Nelson
Movements
Populuxe · Googie architecture · Atomic Age

Populuxe Atomic Age design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Cooper BlackHeadings
Cormorant GaramondBody
Space MonoMono
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