Chapter 04 · Household Orbits
renewal radar
Slide 07 / 12
Takeaway · Subscription service panel
Cheerful nudges beat quiet renewals.
The reminder with personality brings the biggest return trip.
Renewal rate by reminder style
A bar chart showing renewal rates from forty two percent for plain receipts to eighty six percent for welcome-back offers.
Reminder style renewal rate
Share of households renewing within thirty days
90%
70%
50%
30%
42%
Plain
receipt
49%
Price
note
58%
Product
tip
64%
Neighbor
proof
73%
Concierge
call
86%
Welcome
back
+44
points above
the quiet receipt