About Meituan
Meituan is the yellow of Chinese daily life: the app header, the pill-shaped order button, and on every street the rider's helmet and insulated box. The system sets that kangaroo yellow #FFD100 against a light grey #F3F3F3 page where white cards stack tight — merchants, coupons, orders.
It is an interface built for throughput rather than display. A five-column entry grid, merchant rows with a thumbnail and four lines of facts, prices in heavy tabular numerals with a small ¥. Yellow marks what you tap; everything else stays quiet.
- Origin
- Beijing, China
- Era
- March 2010 launch; Waimai kangaroo yellow from 2013; group-wide yellow identity 13 June 2019 to now
- Key figures
- Wang Xing (王兴) · Wang Huiwen (王慧文)
- Movements
- Chinese O2O (online-to-offline) boom · Super-apps · Platform delivery economy
Meituan design spec
Colors
Typography
The other 11 sections — buttons, cards, spacing, motion, techniques and more — open once you unlock. Download the DESIGN.md or send it to your AI in one click. Unlock once, yours forever.
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