About MaXhosa Africa
MaXhosa began in Port Elizabeth in 2011 as knitwear for the amakrwala, young Xhosa men newly back from initiation and expected to dress the part. Laduma Ngxokolo matched beadwork colours against Pantone chips and had merino and mohair dyed locally to spec.
The system keeps that discipline: white ground, flat bands of diamonds and chevrons on a stitch grid, golden yellow leading, red and turquoise answering, and every image credited to its collection and technique.
- Origin
- Port Elizabeth (Gqeberha), South Africa; Johannesburg and Cape Town studios
- Era
- 2011 founded; Amakrwala debut collection 2010–2012; V&A acquired the 2012 jumper (T.2433-2021)
- Key figures
- Laduma Ngxokolo · Xhosa beadwork artisans of the Eastern Cape
- Movements
- Contemporary African luxury knitwear · Xhosa beadwork and amakrwala dress codes · Jacquard knit pattern design
MaXhosa Africa design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
CormorantHeadings
PoppinsBody
Noto Sans MonoMono
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