The JAL Tsurumaru — the "crane circle" — is a single red red-crowned crane contained in a perfect ring, drawn with the negative-space discipline of a Japanese kamon family crest. Designed by Jerry Huff and trademarked in 1959, it is a study in subtraction: one mark, one saturated red, one cool off-white field.

This system inherits that restraint. There is no second hue, no gradient, no shadow to soften the geometry. Helvetica Neue and Archivo carry Latin labels; Noto Sans JP and Zen Kaku Gothic New carry the Japanese. Everything defers to the crane, and the empty field is treated as the most important element on the page.