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Interstate by Frere-Jones

ProMax

Interstate is Tobias Frere-Jones's 1993–99 typographic reinterpretation of Highway Gothic — the FHWA Series letters Theodore Forbes drew in 1949 for US road signs. This system reads a guide sign directly: a flat field of retroreflective green carrying crisp white lettering, exit tabs, arrows and route shields.

The vocabulary is functional, not decorative. Wide apertures, rounded-square terminals and generous tracking keep legends legible at speed. Colour is regulated by MUTCD convention — guide-sign green, warning amber, regulatory red — never expressive. Everything is matte, borderless-clean and built to be read, not admired.

Learn more about the Interstate by Frere-Jones style

  • OriginUnited States
  • Period1993–99 typeface; source FHWA alphabet from 1949
  • DesignerTobias Frere-Jones · Theodore W. Forbes
  • MovementsAmerican vernacular information design · MUTCD signage standards

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