About IKEA
IKEA is the Swedish-flag blue-and-yellow box — a furniture democracy born in 1943 Småland that turned flat-pack rationalism into a global lifestyle. The brand's visual identity is inseparable from its bicolor palette: saturated Swedish-flag blue (#0058A3) and yellow (#FFDA1A), paired with kraft-brown cardboard and hand-drawn Allen-key assembly diagrams that need no language at all.
The design system channels mass-market warmth over tech minimalism: generous photography panels, bold color blocks, tight sans-serif type, and the iconic rounded-rectangle lockup. Every surface reads as accessible, democratic, and unmistakably Scandinavian.
- Origin
- Älmhult, Sweden
- Era
- 1943 founded; current visual identity ~1981–2024
- Key figures
- Ingvar Kamprad · Anders Dahlvig · Stockholm Design Lab
- Movements
- Scandinavian-modern furniture democracy · flat-pack industrial design · retail-as-experience
IKEA design spec
Colors
Typography
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