About Atlassian Jira Blue
Atlassian Jira's identity anchors a sprawling enterprise-collaboration suite — Jira, Confluence, Bitbucket, Trello, Loom — yet stays unmistakably warm. Saturated Atlassian-blue `#0052CC` sits on a cream `#FAF5EE` ground, paired with the in-house Charlie Sans typeface and deep-navy text in `#172B4D`.
The result is the opposite of a cold developer tool. Kanban cards, status tags, and abstract team illustrations carry a friendly, modernist confidence: a system built for engineers but designed for whole teams to live inside every working day.
- Origin
- Sydney, Australia
- Era
- 2002 founded; current Atlassian Design System (ADS) ~2020+ with Charlie Sans typeface
- Key figures
- Mike Cannon-Brookes · Scott Farquhar · Atlassian Design System team
- Movements
- enterprise SaaS · 2020s modernist enterprise tooling · Australian software export
Atlassian Jira Blue design spec
Colors
Typography
The other 11 sections — buttons, cards, spacing, motion, techniques and more — open once you unlock. Download the DESIGN.md or send it to your AI in one click. Unlock once, yours forever.
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