About HEYTEA
HEYTEA is a black line on white paper. The 2016 rebrand replaced Royal Tea with 「阿喜」, a single-stroke profile of a face tipping a cup back at 45 degrees, no straw, drawn from a coin portrait and kept deliberately genderless.
The system that grew around it has no chromatic brand colour at all. Pure black carries the mark, the type and every rule; a neutral grey ramp handles everything secondary. Chinese leads, Latin labels follow small and evenly spaced, and menus read like a WeChat mini-program.
- Origin
- Jiangmen and Shenzhen, Guangdong, China
- Era
- 2012 founded as Royal Tea (皇茶); HEYTEA rebrand and 「阿喜」 mark 2016; current visual ~2016–2025
- Key figures
- Neo Nie (聂云宸)
- Movements
- New-style Chinese tea (新式茶饮) · Monochrome line-art branding · Minimal retail architecture
HEYTEA design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
ArchivoHeadings
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