About Her — Soft Future
Her — Soft Future is the palette of Spike Jonze's 2013 film: a near-future Los Angeles rendered in warm peach plaster and coral red, with blue deliberately stripped from every frame. The world feels lived-in and tender, where technology is unobtrusive and humane rather than cold or chrome.
The system grounds itself in Theodore's sunlit apartment wall — a muted salmon-ochre plaster — and lets coral red carry emotional weight. Soft humanist serifs, generous spacing, and diffuse warm light replace any trace of sci-fi sterility.
- Origin
- Los Angeles, USA (with photography in Shanghai)
- Era
- 2013 release; near-future setting; 2010s soft retro-futurism
- Key figures
- Spike Jonze · K.K. Barrett · Hoyte van Hoytema
- Movements
- Soft retro-futurism · Humanist warm-palette cinema · High-waisted period-future design
Her — Soft Future design spec
Colors
Typography
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