About Headspace Orange Meditation
Headspace made meditation approachable by wrapping it in picture-book warmth. Andy Puddicombe's guided sessions paired with Erica Williams' round-bodied, dot-eyed characters turned a millennia-old practice into something that felt as inviting as a Saturday morning cartoon.
The visual system runs on saturated Headspace Orange, soft pastels, and extreme rounding — pills, blobs, circles everywhere. No sharp corners, no clinical blues, no stock photography of people crossing their legs on mountaintops. Just friendly color blocks and hand-drawn illustration that says "breathe, we've got this."
- Origin
- London / Santa Monica
- Era
- 2010–present; visual identity established 2018 rebrand with Animade/Erica Williams illustration system
- Key figures
- Andy Puddicombe · Richard Pierson · Erica Williams · Animade studio
- Movements
- Mindfulness app boom · Friendly wellness branding · Illustrated-character-led product
Headspace Orange Meditation design spec
Colors
Typography
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