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Eretz Israel Tourism Poster — Cover

About Eretz Israel Tourism Poster

Franz Krausz's 1936 *Visit Palestine* is a six-colour stone lithograph carrying two words of English. The view looks west from the Mount of Olives: one tree in silhouette at the left edge, the Old City walls and the Dome of the Rock across the centre, all of it under a flat golden-ochre sky that takes more of the sheet than everything else combined.

Krausz painted in gouache, often from photographic studies his wife made, then flattened the result into planes a litho stone could hold. The system that follows keeps that discipline: banded horizons, six colours, hand-drawn geometric caps, no gradient anywhere.

Learn more about the Eretz Israel Tourism Poster style

Origin
Mandatory Palestine — Jerusalem, Tel Aviv, Jaffa
Era
1934–1948; reference sheet printed 1936
Key figures
Franz Krausz · Tourist Development Association of Palestine · Lith. Monsohn
Movements
interwar travel-poster lithography · geometric grotesque lettering · Bauhaus-trained émigré commercial design

Eretz Israel Tourism Poster design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Archivo BlackHeadings
Josefin SansBody
Space MonoMono
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