About Droog
Droog started in Amsterdam in 1993, when Gijs Bakker and Renny Ramakers took a handful of odd, cheap-looking objects to the Milan furniture fair: bare bulbs bunched on their cords, salvaged drawers held together with a strap, a chair made of rags.
This system keeps the catalogue the way they did it: white space, one object per frame, black text, short grey captions, and a yellow highlight only when something is selected. The objects carry the jokes. The type keeps a straight face.
- Origin
- Amsterdam, the Netherlands
- Era
- 1993 founded; Milan debut 1993; MoMA 1996; visual language 1990s–2020
- Key figures
- Gijs Bakker · Renny Ramakers · Rody Graumans · Tejo Remy
- Movements
- Dutch conceptual design · Readymade and found-object design
Droog design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
QuestrialHeadings
IBM Plex MonoMono
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