About ADER error
ADER error is a Seoul label run by an anonymous collective since 2014. It makes oversized unisex basics and marks them with mistakes on purpose: labels sewn askew, logos cropped at the hem, care tags stacked on top of one another.
This system takes the label's stark white storefront and its single saturated Bluemark blue, and keeps the grid strict and airy so each intentional error reads clearly. Jost does the geometric work Futura does on the real site.
- Origin
- Seoul, South Korea
- Era
- 2014 founded; installation flagships and collaborations 2017–2024
- Key figures
- ADER error in-house creative collective (anonymous)
- Movements
- 2010s Korean contemporary fashion wave · Concept-store retail as installation art · Instagram-era lookbook culture
ADER error design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
JostHeadings
ui-monospaceMono
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