About Pix Instant Payment
Pix is the instant-payment rail Banco Central do Brasil switched on in November 2020. Its identity is almost nothing: a teal rhombus built from four arrows, a grey "powered by Banco Central" line, and whatever white screen or laminated standee it happens to sit on.
This system keeps that restraint. White sheets, one teal for confirmation, institutional petrol for headers, Raleway for keys and amounts, Archivo for the tabular strings, and a real black-module QR code as the main object on the page.
- Origin
- Brasília, Brazil — and every corner shop across Brazil
- Era
- 2020 launch (16 November 2020); brand manual drafted mid-2020; current visual 2020–present
- Key figures
- Banco Central do Brasil · Roberto Campos Neto · BCB Department of Banking Operations
- Movements
- State-built instant payment rails · gov.br Padrão Digital de Governo · QR-first retail payment
Pix Instant Payment design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
RalewayHeadings
ArchivoMono
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