About Kvadrat
Kvadrat has woven contract textiles in Ebeltoft since 1968 and shows them the way a library shows books: white wall, numbered colour cards on rails, every swatch carrying a collection name and a four-digit number. Peter Saville has held the identity since 2004 and kept it deliberately colourless.
The system here is the same. Pure white ground, #F4F4F4 sample panels, near-black #231F20 for every mark, felt grey as the load-bearing tone. Red and orange appear only at chip and label scale. Structure comes from hairlines, square swatches, tabular figures — never from fills, shadows or rounded corners.
- Origin
- Ebeltoft and Copenhagen, Denmark
- Era
- 1968 founded in Ebeltoft; Saville-directed identity 2004–present; London showroom 2009
- Key figures
- Poul Byriel · Erling Rasmussen · Peter Saville · David Adjaye
- Movements
- Danish modern contract textiles · Achromatic corporate identity · Showroom-as-gallery retail
Kvadrat design spec
Colors
Typography
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