Bluesky is the decentralized social network born from a Twitter research initiative, built on the AT Protocol and led by Jay Graber. Launched publicly in February 2024, it became the destination for journalists, scientists, and communities seeking an open, user-controlled alternative to corporate social media.

Its visual identity radiates approachability: a pale-sky-blue canvas, soft-cloud-white cards with generous rounding, the butterfly-flock logo, and Bluesky cobalt as the single confident accent. The design language says "public-benefit tech that doesn't take itself too seriously" — warm, rounded, and deliberately un-corporate.