Bluesky is the decentralized social network born from a Twitter research initiative, built on the AT Protocol and led by Jay Graber. Launched publicly in February 2024, it became the destination for journalists, scientists, and communities seeking an open, user-controlled alternative to corporate social media.
Its visual identity radiates approachability: a pale-sky-blue canvas, soft-cloud-white cards with generous rounding, the butterfly-flock logo, and Bluesky cobalt as the single confident accent. The design language says "public-benefit tech that doesn't take itself too seriously" — warm, rounded, and deliberately un-corporate.
Bluesky 是脱胎于 Twitter 研究计划的去中心化社交网络,基于 AT 协议构建,由 Jay Graber 领导。2024 年 2 月正式面向公众开放后迅速吸引了记者、学者和寻求开放替代方案的社区,用户量突破两千五百万。
它的视觉语言传递着平易近人的气质:浅天蓝底色、柔云白卡片、大圆角、蝴蝶群飞 logo,以及唯一一抹坚定的钴蓝强调色。整体感觉是「公共利益科技公司,但一点也不端着」——温暖、圆润、刻意远离冰冷的企业感。
Learn more about the Bluesky AT Protocol 2024 style →深入了解 Bluesky AT Protocol 2024 风格 →