About Attio CRM
Attio strips the CRM down to its purest form: a dark, dense data layer where single-pixel borders and monospaced IDs replace the friendly gradients and playful illustrations of legacy SaaS. Every pixel serves information density.
Born in London in 2019, Attio channels the same restrained clarity that Linear and Vercel brought to developer tools — but points it squarely at the customer-data domain. Violet is the sole accent, surfaces are completely flat, and the 4px grid keeps everything mechanically precise.
- Origin
- London, United Kingdom
- Era
- 2019 founded; current visual ~2022–2024
- Key figures
- Nicolas Sharp · Alexander Christie · Attio Brand team
- Movements
- Modern data CRM · post-Linear B2B SaaS dark mode · Notion-meets-Salesforce
Attio CRM design spec
Colors
Typography
The other 11 sections — buttons, cards, spacing, motion, techniques and more — open once you unlock. Download the DESIGN.md or send it to your AI in one click. Unlock once, yours forever.
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