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American Express Centurion — Cover

About American Express Centurion

American Express Centurion distills 170 years of financial prestige into deep navy, engraved serif letterforms, and metallic gold foil. The Blue Box and helmeted gladiator portrait — unchanged in spirit since the 1960s Landor refresh — signal institutional permanence in an era of disposable fintech brands.

This system channels the tactile weight of embossed card stock, hot-stamped gold seals, and parchment statement paper. Every surface reads as if die-cut and engraved rather than rendered on screen.

Learn more about the American Express Centurion style

Origin
New York City, United States
Era
1850 founded; Centurion Card 1999; current visual identity ~2020–2024
Key figures
Henry Wells · William Fargo · Walter Landor · Pentagram
Movements
luxury financial-status branding · Madison Avenue trust marketing · 19c American express-mail business

American Express Centurion design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Baskerville Old FaceHeadings
Helvetica NeueBody
IBM Plex MonoMono
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