About Studio Alchimia Anti-Design关于 Studio Alchimia Anti-Design
Studio Alchimia was the Milanese Anti-Design collective that declared Modernism dead and replaced it with decoration, kitsch, and irony. Founded by Alessandro Guerriero in 1976 with Mendini, Sottsass, Branzi and De Lucchi, it preceded and birthed Memphis.
Its manifesto was Mendini's 1978 Bauhaus Redesigned show — Mies and Breuer chairs smothered in pointillist dots and squiggles. The aesthetic clashes pastels that "shouldn't go together," mixes serif, chunky display and hand-drawn fonts in one block, and treats every surface as an excuse for ornament.
阿尔齐米亚工作室（Studio Alchimia）是 1976 年诞生于意大利米兰的反设计（Anti-Design）运动核心团体，由亚历山德罗·圭里耶罗创办，门迪尼、索特萨斯、布兰兹、德·卢基等人皆为成员。它宣告"现代主义已死，意义即装饰"，以嘲讽、媚俗与表面纹样反击包豪斯的理性神话，并直接孕育了 1981 年的孟菲斯派。
视觉上是刻意冲突的糖果粉、薄荷、芥末黄、浊绿松石与薰衣草紫，在奶油色或浅粉底上互不相让；几何被斑点、波浪、锯齿、水磨石与仿大理石纹路覆盖。排版故意混搭：Cooper Black 粗衬线作标题、Times 斜体作正文、手写体写装饰批注——每一处"不合规矩"都是对专业主义的反讽。
The Studio Alchimia Anti-Design design system traces back to 1976 founded → 1978 Bauhaus Redesigned exhibition → 1981 Memphis spinoff → 1992 closed Milan, Italy. Key figures behind it include Alessandro Mendini, Alessandro Guerriero, Ettore Sottsass, and Andrea Branzi. It belongs to the Anti-Design, Italian Radical Design, and Postmodernism movements.
Studio Alchimia Anti-Design 这套设计系统溯源至 1976 founded → 1978 Bauhaus Redesigned exhibition → 1981 Memphis spinoff → 1992 closed 年的意大利米兰。代表人物包括 Alessandro Mendini、Alessandro Guerriero、Ettore Sottsass、Andrea Branzi。所属流派：Anti-Design、Italian Radical Design、Postmodernism。