About Veuve Clicquot (Yellow-Label)
Veuve Clicquot is the 1772 Reims Champagne house whose visual identity hangs on one saturated yellow rectangle — Pantone-yellow `#FFCC00`, registered as a brand color since the 1877 Yellow-Label release. The system pairs that single audacious yellow with warm cream, deep black, and a whisper of warm gold for classical French luxury restraint.
The wordmark is set in classical serif (Cinzel / DM Serif Display), body in EB Garamond, with Italianno script for the widow-pioneer's signature flourish. Every surface carries the legacy of Madame Clicquot — the widow who invented riddling and built a 250-year Champagne dynasty.
- Origin
- Reims, Champagne, France
- Era
- Founded 1772 in Reims; Yellow-Label since 1877; current visual ~2022–2024 under LVMH
- Key figures
- Philippe Clicquot-Muiron · Barbe-Nicole Clicquot-Ponsardin (Madame Clicquot) · Edouard Werlé · LVMH
- Movements
- 18c French Champagne luxury canon · LVMH luxury conglomerate
Veuve Clicquot (Yellow-Label) design spec
Colors
Typography
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