About Pantone Ultra Violet
In December 2017 the Pantone Color Institute crowned 18-3838 Ultra Violet its Color of the Year for 2018, framing the electric blue-violet as a hue of the cosmos — mystical, forward-looking and quietly authoritative. The launch imagery set the swatch against a deep indigo night sky rendered as a nebula gradient, not the white print stock of a traditional chip book.
This system rebuilds that moment: one confident violet, clean geometric grotesque type, generous negative space and a single starlit gradient. Everything serves the hue. Colour blocks read like Pantone chips, mono tags echo PMS codes, and the dark cosmos keeps the violet glowing rather than decorative.
- Origin
- Global / internet design culture (Pantone Color Institute, Carlstadt, NJ)
- Era
- 2010–now; announced December 2017 for 2018
- Key figures
- Leatrice Eiseman · Pantone LLC
- Movements
- corporate colour forecasting · brand-colour systems · digital gradient/cosmos aesthetics
Pantone Ultra Violet design spec
Colors
Typography
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