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Transport UK Road Signs

ProMax

Transport is the lettering system of the British road network — a design language, not a decoration. Jock Kinneir and Margaret Calvert built it around a single question: what does a driver read at seventy miles an hour? The answer is white mixed-case names on a deliberately recessive Middle Blue enamel ground, bordered by crisp keylines and directional patches. Everything here is calm, functional and load-bearing.

Learn more about the Transport UK Road Signs style

  • OriginUnited Kingdom
  • Perioddesigned 1957–63; deployed across the UK from 1965
  • DesignerJock Kinneir · Margaret Calvert
  • MovementsBritish modernist information design · post-Worboys signage reform

Web examples

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Slide examples

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