About Tiffany & Co
Tiffany & Co is the rare brand whose identity lives in a single color. The robin's-egg blue — Pantone 1837, trademarked and unmistakable — transforms every surface it touches into a promise of romance and occasion. Paired with classical serif typography and restrained luxury, the Tiffany visual language says elegance without ever raising its voice.
This design system captures that spirit: Tiffany Blue as the singular chromatic anchor, warm cream for editorial depth, and serif type that echoes the brand's nearly two-century heritage. Every component is polished, romantic, and unmistakably Tiffany — from the blue-filled call-to-action to the delicate focus ring that recalls the color of the box itself.
- Origin
- New York, United States / Paris, France
- Era
- 1837 founded; Tiffany Blue trademarked 1998; LVMH acquired 2021
- Key figures
- Charles Lewis Tiffany · Elsa Peretti · Paloma Picasso · Audrey Hepburn
- Movements
- American luxury jewelry · branded color as IP · mass-market-luxury crossover
Tiffany & Co design spec
Colors
Typography
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