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Bangkok Third-Wave Cafe — Cover

About Bangkok Third-Wave Cafe

Bangkok's third-wave cafe aesthetic crystallized in the Thonglor–Ari corridor between 2018 and 2024, where roasters like Roots, Brave Roasters, and % Arabica BKK fused Japanese pour-over minimalism with a distinctly Thai warmth — cherry-blossom pink walls, sage-green monstera accents, and bilingual Thai–Latin menus set in generous leading.

The result is a visual language that feels like a quiet Thonglor side-soi at 10am: soft matte surfaces, round pill-shaped buttons, marble counters, and hand-script tasting notes. It's confident, pink, and unmistakably Bangkok.

Learn more about the Bangkok Third-Wave Cafe style

Origin
Bangkok, Thailand — Thonglor, Ari, Ekkamai
Era
2014 founded; current visual ~2020–2024
Key figures
Varatt "Lin" Vichit-Vadakan · Sahussawan "Wan" Khanjornkavin · Kenneth Shoji · Phongtorn Karnchanawanichkun
Movements
Southeast Asian third-wave coffee · Bangkok specialty-roaster scene · Thai contemporary minimalist hospitality design

Bangkok Third-Wave Cafe design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

CormorantHeadings
SarabunBody
JetBrains MonoMono
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