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Specialty Coffee Bag — Cover

About Specialty Coffee Bag

Specialty Coffee Bag is the look of third-wave roaster storefronts online: deep matte espresso grounds, kraft-and-foil pouches with one-way valves, and hand-lettered tasting-note labels. The field is authentically dark — roasted-bean brown, never cream.

Roast-orange appears sparingly as a single warm accent, the way a roast level marks a label. Editorial serif headlines meet heavy packaging display type, with hand-lettered flourishes for origin and cupping notes.

Learn more about the Specialty Coffee Bag style

Origin
Global / Internet
Era
2010–now (third-wave specialty coffee roaster e-commerce)
Key figures
Independent specialty roasters · Direct-to-consumer storefronts
Movements
Third-wave coffee branding · Matte-pouch and valve-bag packaging design

Specialty Coffee Bag design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Playfair DisplayHeadings
Libre FranklinBody
CaveatMono
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