Letterboxd is the film-diary social network that turned movie-watching into a shared ritual. Founded in 2011 by Matthew Buchanan and Karl von Randow in Auckland, it grew from a niche cinephile tool into the definitive film community — 12 million users logging, rating, and reviewing with the trademark orange-green-blue dot tally.

The brand identity is unmistakable: deep cinema-navy backgrounds, italic serif headlines with personality, and those three signature dots that rate every film. This design system captures the Letterboxd warmth — the feeling of browsing a beautifully typeset film festival programme at midnight, where every poster grid and watchlist card is designed by people who care about typography as much as cinema.