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Shopee — Cover

About Shopee

Shopee is what a market stall floor looks like when it is rebuilt in CSS. An orange header band at #EE4D2D carries the outlined bag mark and the search field; beneath it, white product tiles sit edge to edge on a flat #F5F5F5 gutter, two across on a phone and six on a desktop.

Every tile argues for itself at once. The discounted price in campaign red #D0011B, the struck original beside it, a percentage chip, a yellow star row, a sold-count and a free-shipping stamp all share one 160px card. Nothing is shadowed and nothing is rounded beyond a few pixels; the grey gutter does the separating.

Learn more about the Shopee style

Origin
Singapore, with storefronts across Southeast Asia and Taiwan
Era
2015 launched; regional peak from the 2018 11.11 / 12.12 campaigns; current visual ~2021–2024
Key figures
Forrest Li · Chris Feng · Sea Group in-house design team
Movements
Mobile-first marketplace UI · Flash-sale / gamified commerce · Dense card-grid commerce

Shopee design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Titillium WebHeadings
RobotoBody
Roboto MonoMono
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