Runway ML positions itself not as another AI startup but as a filmmaker's studio — its brand language borrows from A24 posters, film festival programs, and title sequences rather than SaaS dashboards. Deep black canvases let full-bleed video stills breathe, while a signature green-to-blue gradient punctuates calls to action and brand moments with electric precision.

The result is a visual system that feels auteur-driven: restrained typography in Inter at tight tracking, minimal chrome, and a single luminous gradient that says "the future of storytelling lives here." Every surface defers to the generated video content it showcases.