About Mountain Dew Citrus Green
Mountain Dew Citrus Green bottles the late-80s and 90s soda aesthetic: electric yellow-green carbonated liquid, a red "DEW" swoosh, and a dark can field that makes the lime pop. It is loud, caffeinated, and kinetic — fizz speckle, italic logotype energy, and a clash of saturated green against red.
The voice says "Do the Dew": high-octane, unmissable, built for skateboards and BMX, not boardrooms. Every surface is supermarket-bright and carbonated, never muted or craft.
- Origin
- North America (USA)
- Era
- 1988–2005 (late-80s reformulation through the extreme-sports 'Do the Dew' era)
- Key figures
- PepsiCo · Mountain Dew brand marketing · Do the Dew campaign
- Movements
- American soda branding · Extreme-sports advertising · 1990s logotype design
Mountain Dew Citrus Green design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
AntonioHeadings
Archivo BlackBody
Russo OneMono
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