Gallery

Minions (Despicable Me, 2010)

ProMax

The Minions design language turns Illumination's pill-shaped yellow henchmen into an interface. It runs on the two loudest, happiest colors in family animation — eye-searing minion yellow and worn denim-overall blue — with every shape rounded, chunky, and outlined in soft charcoal like a coloring-book toy.

The signature move is the goggle: a single or double steel-rimmed lens sitting on a yellow field, used as avatar, badge, and empty state. Type is fat and bouncy, contrast is cranked, corners are pill-round, and a banana lurks as the universal reward. It is deliberately loud, plush, and indestructibly cheerful.

Learn more about the Minions (Despicable Me, 2010) style

  • OriginSanta Monica, United States (animation in Paris, France)
  • Period2010 (Despicable Me) through the 2015 spin-off and 2022 Rise of Gru
  • DesignerChris Meledandri · Pierre Coffin · Chris Renaud · Sergio Pablos · Kyle Balda
  • Movements2010s CG family animation · mascot branding · capsule-character design

Web examples

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Slide examples

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