About Kirby
A design system built from the 1992 Japanese box of Kirby's Dream Land: a white artwork field, one pink puff floating off-centre, loose watercolour splashes and five-point stars with rounded tips. Everything is circles, soft ellipses and thick indigo outlines.
Pink carries the main actions, star yellow marks rewards, and a grey Game Boy package band frames the page top and bottom. Bitmap captions keep the handheld in view. It suits small, cheerful products that should feel light and easy to pick up.
- Origin
- Tokyo, Japan
- Era
- 1992 Japanese release of Kirby's Dream Land (27 April 1992); pink confirmed on screen in Kirby's Adventure, 1993
- Key figures
- Masahiro Sakurai · Satoru Iwata · Jun Ishikawa · Shigeru Miyamoto
- Movements
- Game Boy-era Japanese character design · Kawaii minimalism · Watercolour package illustration
Kirby design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
M PLUS Rounded 1cHeadings
Kosugi MaruBody
DotGothic16Mono
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