About Hipster Logo Trend
Around 2012 every new coffee roaster, barbershop and brewery seemed to share one logo: a black monoline circle, crossed arrows behind a monogram, a script word, and "EST. 2012" in thin, widely spaced caps. Tim Delger's 2013 guide reduced it to six steps and a punchline.
This system takes the recipe at face value. Kraft paper ground, Illustrator rich black, one even stroke weight, centred seal layouts, and a rubber-stamp finish with honest ink dropouts.
- Origin
- North America — Brooklyn and Portland, then worldwide via Pinterest and Dribbble
- Era
- c. 2010–2015; peak 2012–2013 (Tim Delger's Hipster Logo Design Guide, 2013)
- Key figures
- Tim Delger · John Downer · Wes Anderson
- Movements
- Artisanal / handcrafted branding · Third-wave coffee and craft beer · Letterpress revival
Hipster Logo Trend design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
JostHeadings
RalewayBody
ui-monospaceMono
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