About Fiji Bula Floral Shirt
Fiji's "Bula" shirts are the loudest cloth in the Pacific — hibiscus and frangipani big-bloom repeats screen-printed on cotton and rayon in contrasting tropical hues. The cloth itself is saturated, never plain white, carrying riotous flowers across a deep teal ground.
This design system distills that maximalist Bula tradition into the screen: a turquoise printed field, hibiscus-orange blooms, magenta and hot-pink petals, and rounded, friendly display type that channels the relaxed island mood.
- Origin
- Oceania — Fiji
- Era
- 1950–1990 (the 1970s 'Bula' shirt heyday)
- Key figures
- Fijian screen-print garment makers · Fijian tailors
- Movements
- Pacific tropical print · Aloha-shirt lineage · Screen-printed leisurewear
Fiji Bula Floral Shirt design spec
Colors
Typography
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