About Expo 2025 Osaka
Expo 2025 Osaka, Kansai built its identity from red cells. TEAM INARI's emblem loops cells of uneven size into a ring, a few of them looking back at you through white-and-blue eyes, and the mascot Myaku-Myaku pairs those cells with a flowing blue water body.
This system keeps that energy on a disciplined white page: emblem red for headings and key actions, Expo blue for information and links, navy for data bands, and Zen Kaku Gothic New with Open Sans set bold and well spaced.
- Origin
- Osaka, Kansai, Japan
- Era
- 2020 emblem selected; design system 2022; Expo held 13 April – 13 October 2025
- Key figures
- Tamotsu Shimada · Kohei Yamashita · Sou Fujimoto
- Movements
- World Expo identity design under the BIE · Japanese contemporary graphic design · "Circulation of Lives" design-system concept
Expo 2025 Osaka design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
Zen Kaku Gothic NewHeadings
Open SansBody
ui-monospaceMono
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