About Costa Rica Pura Vida Eco
Costa Rica Pura Vida Eco distills the visual identity of a nation that abolished its army, runs on 99% renewable electricity, and greets strangers with "pura vida." Rooted in the Esencial Costa Rica country brand and the eco-lodge aesthetic of Monteverde and Osa, the system pairs deep cloud-forest greens with scarlet-macaw red accents and Caribbean mist blues — a palette that feels like a dawn trail through bromeliad-draped canopy.
- Origin
- Costa Rica — Monteverde, Osa Peninsula, Tarrazú, Central Valley
- Era
- 2013–2024 (Esencial Costa Rica launch; CST certification 1997–present)
- Key figures
- PROCOMER · Hill+Knowlton Strategies · Carlos Manuel Rodríguez
- Movements
- Costa Rican sustainability state-branding · Certificación para la Sostenibilidad Turística (CST) · Fair-trade single-origin coffee co-ops
Costa Rica Pura Vida Eco design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
FrauncesHeadings
Source Sans 3Body
JetBrains MonoMono
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