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Costa Rica Pura Vida Eco

ProMax

Costa Rica Pura Vida Eco distills the visual identity of a nation that abolished its army, runs on 99% renewable electricity, and greets strangers with "pura vida." Rooted in the Esencial Costa Rica country brand and the eco-lodge aesthetic of Monteverde and Osa, the system pairs deep cloud-forest greens with scarlet-macaw red accents and Caribbean mist blues — a palette that feels like a dawn trail through bromeliad-draped canopy.

「纯粹生活」生态设计系统提炼了哥斯达黎加这个1948年废除军队、99%电力来自可再生能源的国家品牌视觉语言。以蒙特维多云雾森林的浓郁绿色为底色,点缀金刚鹦鹉猩红与加勒比海雾蓝,整套系统如同黎明时分穿行于凤梨科植物缠绕的树冠层——既是国家可持续旅游认证(CST)的视觉延伸,也是塔拉苏公平贸易咖啡合作社与生态旅馆品牌的设计基因。

  • Origin来源Costa Rica — Monteverde, Osa Peninsula, Tarrazú, Central Valley哥斯达黎加——蒙特维多云雾森林、奥萨半岛、塔拉苏、中央谷地
  • Period年代2013–2024 (Esencial Costa Rica launch; CST certification 1997–present)
  • Designer代表人物PROCOMER · Hill+Knowlton Strategies · Carlos Manuel Rodríguez
  • Movements所属运动Costa Rican sustainability state-branding · Certificación para la Sostenibilidad Turística (CST) · Fair-trade single-origin coffee co-ops

Web examples网页示例

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Slide examples幻灯片示例

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