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Corporate Memphis (Alegria) — Cover

About Corporate Memphis (Alegria)

Corporate Memphis — the "Alegria" illustration system Buck built for Facebook — is the flat, near-white look that took over SaaS landing pages around 2019. Bendy rubber-hose figures with long limbs and oversized hands move through soft geometric scenes, rendered in muted, non-representational flats with no gradients or texture.

The canvas is a cool gray-white surface; the signature hue is a muted violet-periwinkle. This system turns that ubiquitous big-tech aesthetic into interface tokens — cheerful color blocking, generous whitespace, and rounded geometric sans type.

Learn more about the Corporate Memphis (Alegria) style

Origin
Global / Internet
Era
2010–now (peaked ~2019 as 'Alegria' / Corporate Memphis)
Key figures
Buck (studio behind Facebook's Alegria) · big-tech brand & illustration teams
Movements
Corporate Memphis / Alegria flat illustration · big-tech SaaS landing-page design

Corporate Memphis (Alegria) design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

PoppinsHeadings
NunitoBody
JetBrains MonoMono
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