About Corporate Memphis (Alegria)
Corporate Memphis — the "Alegria" illustration system Buck built for Facebook — is the flat, near-white look that took over SaaS landing pages around 2019. Bendy rubber-hose figures with long limbs and oversized hands move through soft geometric scenes, rendered in muted, non-representational flats with no gradients or texture.
The canvas is a cool gray-white surface; the signature hue is a muted violet-periwinkle. This system turns that ubiquitous big-tech aesthetic into interface tokens — cheerful color blocking, generous whitespace, and rounded geometric sans type.
- Origin
- Global / Internet
- Era
- 2010–now (peaked ~2019 as 'Alegria' / Corporate Memphis)
- Key figures
- Buck (studio behind Facebook's Alegria) · big-tech brand & illustration teams
- Movements
- Corporate Memphis / Alegria flat illustration · big-tech SaaS landing-page design
Corporate Memphis (Alegria) design spec
Colors
Typography
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