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Club Penguin — Cover

About Club Penguin

A design system lifted from Club Penguin, the Flash virtual world New Horizon Interactive opened in Kelowna in 2005. White snow is the page, sky-blue panels hold the controls, and every frame, title and button wears a thick navy outline.

Titles are set in Lilita One, a stand-in for Burbank Big, stroked in navy. Body copy and chat balloons use Montserrat. Calls to action are yellow pills with a glossy top highlight, and coins and badges show up in orange. The shapes are round and the copy is warm and plain.

Learn more about the Club Penguin style

Origin
Kelowna, British Columbia, Canada
Era
2005 launched; Disney acquisition 2007; servers closed 2017; website visual ~2012–2017
Key figures
Lance Priebe · Lane Merrifield · Dave Krysko · Chris Hendricks
Movements
Flash-era browser MMOs · Moderated virtual worlds for children · Vector cartoon animation

Club Penguin design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Lilita OneHeadings
MontserratBody
ui-monospaceMono
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